THIS IS WHO WE ARE
ShoSum was born on the worn asphalt basketball courts of Long Island, where competition was fierce and respect earned. From catching trains to new neighborhoods for pick-up games, to enduring hard-fought battles—sometimes with a trip to the ER—ShoSum was founded on the spirit of courage, camaraderie, and relentless drive to compete.
Now based in Metro Detroit, ShoSum brings that same passion to athletic apparel, offering high-quality, durable gear to athletes, weekend warriors, and anyone who embraces an active lifestyle. Our mission centers on respect: respect yourself, respect the game, and respect everyone who shows up to face their competition, in sports and in life.
From our dedicated team to our brand partners, the value of respect is woven into every product and every story. ShoSum is more than clothing—it’s a movement. Abandon your fear. Face your competition. Join us and sho sum respect, wherever your game takes you.
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"RESPECT the game. RESPECT yourself. RESPECT all who have the courage to compete"
BE THE CHANGE. SHOW RESPECT. ABANDON YOUR FEAR. FACE YOUR COMPETITION.